June 25, 2024

SEC, Regions Bank Partner for Inaugural Student-Athlete Pitch Competition

By: SEC Staff
SECU (Twitter: @TheSECU)

BIRMINGHAM, Ala. – The Southeastern Conference is expanding its academic competition portfolio by creating a career development program in partnership with Regions, the official bank of the SEC, that showcases the entrepreneurial ventures of student-athletes.

The inaugural SEC Start Up: A Student-Athlete Pitch Competition will highlight the innovative businesses created by SEC student-athletes. An expansion of the Conference’s existing programming in support of student entrepreneurship, SEC Start Up will provide additional exposure and education for students while underscoring the SEC’s collective commitment to teaching, service and research.

The competition will be filmed at Regions Bank’s Corporate Headquarters in Birmingham, Alabama, and will air on SEC Network on Monday, July 15 at 7 p.m. ET/6 p.m. CT. The platform invites individuals and teams to present their business idea to a panel of judges, with awards being chosen based on the company’s business plan and the presentation pitch.


The 2024 SEC Start Up participants include:

  • Accel Golf, Ami Gianchandani and Ashley-Sinclair Curtis, Auburn University, Women’s Golf

Accel Golf empowers players and coaches with tools to effectively diagnose strengths and weaknesses to practice more efficiently.

The Digital Athlete is a platform that empowers athletes to take control of their health and performance using data-driven wearables and artificial intelligence.

  • EcoReuse, Michael Moriarty, University of Missouri, Track and Field

EcoReuse transforms old and discarded furniture into stunning, refreshed pieces while offering pickup and move out services.

Leanne Wong Bowtique began with selling signature and handmade hair bows and has now expanded to gymnastics leotards and apparel.

Side Coach Sports bridges the gap between college athletes eager to provide lessons and youth athletes seeking valuable guidance with a streamlined system for scheduling.


“Supporting student entrepreneurship not only helps individual students, but has the potential to help strengthen economies throughout our footprint, while nurturing the next generation of leaders and innovators,” SEC Commissioner Greg Sankey said. “The expansion of our business and innovation programming compliments the economic and workforce related impacts of SEC institutions.”

Prior to the competition, student-athletes will develop their pitches with assistance from faculty and staff on their respective campuses. In addition to gaining entrepreneurial training, the specialized event provides a unique opportunity to network with Regions executives as well as other industry professionals and entrepreneurs.

The new initiative expands business and innovation programming in place at the Conference, including its annual SEC Student Pitch Competition and SEC MBA Case Competition.

Since 2011, the SEC has supported the teaching, research and service mission of its member universities through a variety of programs and activities. Learn more at TheSECU.com.