The SEC College Tour currently occurs twice annually, once in the fall (mid-September) and once in the spring (mid-April). Enrollment and admissions officers from all SEC universities participate in events designed to introduce the SEC universities to students, parents and school counselors who might not be familiar with the Conference and its members. The goal is to advance the merit and academic reputation of SEC universities beyond the traditional SEC region through outreach events like college fairs and counselor breakfasts.